LSU gymnast and social media influencer Livvy Dunne made headlines on Wednesday. The well-known Tiger athlete, one of the faces of the Name, Image, and Likeness movement in college sports, announced her newest partnership to help further her NIL brand.
Dunne announced Wednesday that she teamed up with It’s Called W, a body care company led by Jake Paul.
Dunne posted the news via a reel on her very-popular Instagram page.
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Dunne has become one of the faces of the NIL movement over the past few years. She’s extremely popular on social media, especially on Instagram and TikTok. She has over eight million followers on TikTok and over five million followers on her Instagram.
She’s also currently dating former LSU sensation and Pittsburgh Pirates rookie phenom Paul Skenes. Dunne has frequently appeared at his games in Pittsburgh.
Dunne remains one of the most popular athletes in the country and certainly one who knows how to market herself. While “NIL Valuations” have fluctuated around, it’s clear that she has been one of the biggest winners of the tidal waves that have come to shore. Student-athletes across all college sports are now able to profit off of their name, image, and likeness in ways that they’ve never been able to do before.
