Cooper Flagg Oct 4, 2024; Durham, NC, USA; Duke Blue Devils guard Cooper Flagg (2) is introduced to the fans during Countdown to Craziness at Cameron Indoor Stadium. Mandatory Credit: Jaylynn Nash-Imagn Images

Cooper Flagg is one of college basketball’s most exciting players this year. The freshman has already brought a ton of hype with him down to Durham, North Carolina. This coming year, Duke will boast Flagg, the nation’s top recruit in 2024. And on Tuesday, the Blue Devils announced some exciting news about their star freshman.

Like other top athletes lately, Flagg will be part of a new Gatorade ad campaign. The world-renowned sports drink has re-entered the marketing sphere lately with its signature advertisements. You could expect Flagg in those advertisements now that he’s inked a deal with them.

“Cooper Flagg is the first men’s basketball player to sign an NIL deal with Gatorade,” the Blue Devils’ Men’s Basketball account announced.

Flagg will join elite women’s basketball players Juju Watkins and Paige Bueckers as college basketball players with NIL deals with the Gatorade brand.

Big things are expected out of Flagg this year. He’s another in a long line of highly-touted recruits to go to Duke. In the past, they’ve had some of the best recruits in the country, like Zion Williamson, RJ Barrett, Cameron Boozer, and Jayson Tatum, among a host of other outstanding talents to play for the Blue Devils.

[Duke Basketball]

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About Chris Novak

Chris Novak has been talking and writing about sports ever since he can remember. Previously, Novak wrote for and managed sites in the SB Nation network for nearly a decade from 2013-2022